.Social Media Always-On
The winner of the competition
Golden Arrow '23
Build communication strategy for a retail brand in social media in order to increase reach, engagement and traffic to the brand site.
How to communicate effectively the offer to the consumer who has been bombarded with competitive messages every second? How to involve Kaufland consumers into brand activities in social media?
Every daynew publications
to promote offer in distinguished yet consistent way, engage consumers by life style content and build traffic to the promo folders on the brand website.
with consumers via Messenger, comments and reactions.
Every daymedia support
Małgorzata Michalska, Nikola Jaruga, Agnieszka Królak, Bartłomiej Brzoskowski, Filip Pisarski, Magdalena Samborska, Anna Chmielińska