.Hunger dread

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Goal

Create concept for an innovative
mechanism building engagement.

Challenge

How to give consumers discount coupons
in a creative and engaging way?

Play

Solutions

Facebook Messenger chatbot with
Augmented Reality Effect generating discounts

Danone bot

Messenger
Chatbot

We focused on mobile trend and used most popular social messaging platform in Poland - Messenger

13M users

Facebook Camera Effect
& Augmented Reality mechanism

We overlayed real-time Small Hunger video effect on a smartphone camera view. The effect was changing based on facial expression. User got the promo code after doing screen commands.

Online-offline
integration

Scannable Messenger code leading directly to brand’s Chatbot.

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Effects
40 000
interactions

2,4x av.
uu effect use

People

Zofia Mozga, Arek Śliwiński, Katarzyna Żakieta, Jędrzej Marciniak, Rafał Feręc

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