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.Road to success
Brand situation
- The coronavirus pandemic caused a drop in interest in buying new cars.
- Our Client, a local car dealer, facing diminished prospects had to convince clients to try out a new model of high-class car available in his dealership.
Goals
Generate maximum number of registrations for a test drive
Challenges
How to encourage customers to choose a specific, local car dealer and convince them to book a test drive?
Solutions
Google Ads campaign with static and dynamic formats, notably
non-skippable YouTube bumpers.
Used attribution models and users’ activity monitoring allowed us to accurately determine effectiveness of each format and message in order to deliver
attractive leads
which were turned into test drives
Effects
20%
average conversion increase
6%
average CTR
3 700