The brand goal was to give customers a simple loaning system... which will be 100% online (without additional offline documents flow common in this business).
What is
Smartney?
Smartney is a new player
in Polish online banking.
It is a startup company created by Oney Banking Group.
Team who took the challenge
We knew that for such a project we need real teamwork and a knowledge-based approach. Together with the client, we created the team with core competencies:
UX
Design
Development
A UX designer experienced in online banking & leading UX research studio... ...joined by a UI designer who transfered sketches into game-changing but intuitive web design... … and front-end developers team that adapted the project into a sequence architecture website.
How we structured
our work?
Workshops
GOAL: discover our final users
Wireframes
GOAL: clear the process
UI Design
GOAL: add creativity and freshness to the process
Prototypes & Research
GOAL: confront the UI with
real users
Development
GOAL: create final product
Wireframes vs UI
Why we created wireframes & prototypes?
Wireframes provided the knowledge and specified the whole process. They were the base for UI with all the necessary elements set and tested on wireframes. Designers could focus on the visual part because the process was well defined.
Wireframes
UI Design
Wireframes
UI Design
Why did we do UX research with users?
1
Highly saturated market= no place for a bad process.
2
We wanted to gain real insight about the process (& branding) from different TGs.
3
After the development we would not have the time for massive changes.
Mobile First Design
To meet trends and
growing mobile traffic
in 2016 more than 50% of traffic was mobile and its share is still growing, we chose Mobile-First approach during the design process.
These numbers were verified by users,
reaching over 70% mobile users until end of 2019.
Bringing UI to life
Front-end is designed to be flexible and adaptable to browser viewports.
It gives users fully responsive design regardless of the browser.
External integrations
Modern banking does not exist without external solutions.
Our goal was to implement identification tools or Device Fingerprint solutions into the process as smoothly as possible to provide best user experience.
API
Implementation of 30 methods based on c-url for the whole project.
IDENTIFICATION
Implementation of 2 identification tools to confirm users identity: BlueMedia and Kontomatik.
ANTIFRAUD
Implementation of 2 tools evaluating users credibility based on Device Fingerprint mechanism.
Izabela Hille, Tomasz Kufera, Jędrzej Marciniak, Michał Sokalski, Rafał Feręc, Tomasz Wesołek, Krystian Trepczyński, Arek Śliwiński
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