Semilac - case study | altavia.kamikaze + K2

.It's a nailvolution in manicure

Goals

Launch the brand in Germany and build communication platform that provides an opportunity for a long-term conversation and one that every women can identify with.

Big idea

How to convince German women to make manicure at home with Semilac products?

Social media
setup

Facebook and Instagram
profiles created in April 2021

Dedicated
Facebook group

to increase brand loyalty

team

#SemilacGirls

created in June 2021

5 high-reach
influencers who:

• showed that doing professional manicure at home is possible
• educated about the product
• inspired with nail looks
• recruited to the brand

Consumer activation

with contest on a dedicated Landing Page
in August 2021

Just in
3 weeks

2870
entries

KPI
143,5%

Views of all influencers publication
6 302 989

1 169 487
Total reach of top publications

Follower growth
87%

11,9K

Followers on Instagram

81,74%

of yearly KPI realized in August

40,1K

Followers on Facebook

87,93%

of yearly KPI

Nearly
100%
positive
responses