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![Semilac - case study: It's a nailvolution in manicure | altavia.kamikaze + K2](/assets/img/semilac/hero.webp)
![Semilac - case study | altavia.kamikaze + K2](/assets/img/semilac/hero-mobile.webp)
.It's a nailvolution in manicure
Goals
Launch the brand in Germany and build communication platform that provides an opportunity for a long-term conversation and one that every women can identify with.
Big idea
How to convince German women to make manicure at home with Semilac products?
![Kamikaze x Semilac](/assets/img/semilac/campaign-phone.webp)
![Kamikaze x Semilac](/assets/img/semilac/campaign-hybrid.webp)
Social media
setup
Facebook and Instagram
profiles created in April 2021
Dedicated
Facebook group
to increase brand loyalty
team
#SemilacGirls
created in June 2021
5 high-reach
influencers who:
• showed that doing professional manicure at home is possible
• educated about the product
• inspired with nail looks
• recruited to the brand
Consumer activation
with contest on a dedicated Landing Page
in August 2021
Just in
3 weeks
2870
entries
KPI
143,5%
![Kamikaze x Semilac Laptop](/assets/img/semilac/campaign-laptop.webp)
.effects
Views of all influencers publication
6 302 989
1 169 487
Total reach of top publications
Follower growth
87%
![Kamikaze x Semilac Hybrid](/assets/img/semilac/numbers-hybrid-1.webp)
![Kamikaze x Semilac Hybrid](/assets/img/semilac/numbers-hybrid-2.webp)
.just after one campaign
11,9K
Followers on Instagram
81,74%
of yearly KPI realized in August
40,1K
Followers on Facebook
87,93%
of yearly KPI
Nearly
100%
positive
responses
![Kamikaze x Semilac Phone](/assets/img/semilac/numbers-phone.webp)