.My Orange App

watch movie

Goal

Encourage users to download
My Orange mobile app.

Deep analysis of customer journey resulted in defining micromoments when people could satisfy their needs with My Orange app.

100% focus on mobile advertising

Communication and many visuals based on users needs

Testing effectiveness of channels, creations & costs

Constant optimization

Perfomance model

My Orange in Google Play TOP5 Apps
Quality improvement of AdWords account

Anna Chmielińska, Jakub Bartosiak, Arek Śliwiński, Natan Jabłoński, Tomasz Kufera