.My Orange App
watch movieGoal
Encourage users to download My Orange mobile app.
Starting Point
Deep analysis of customer journey resulted in defining micromoments when people could satisfy their needs with My Orange app.
Solutions
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100% focus on mobile advertising
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Communication and many visuals based on users needs
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Testing effectiveness of channels, creations & costs
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Constant optimization
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Perfomance model
Effects
20K downloads in 1 month!
116%
KPI
My Orange in Google Play TOP5 Apps
Quality improvement of AdWords account
People
Anna Chmielińska, Jakub Bartosiak, Arek Śliwiński, Natan Jabłoński, Tomasz Kufera