Encourage users to download
My Orange mobile app.
Deep analysis of customer journey resulted in defining micromoments when people could satisfy their needs with My Orange app.
100% focus on mobile advertising
Communication and many visuals based on users needs
Testing effectiveness of channels, creations & costs
Constant optimization
Perfomance model
My Orange in Google Play TOP5 Apps
Quality improvement of AdWords account
Anna Chmielińska, Jakub Bartosiak, Arek Śliwiński, Natan Jabłoński, Tomasz Kufera
