Build trendsetting brand image and awareness of the Somersby Watermelon novelty. Engage target group: Millennials.
Hype hunting allowing Millennials to be constantly inspired. Focusing on up-to-date activities and the brand world which is never boring.
Watermelon launch
Impressive organic reach
of UGC-drivencontent
Traffic growth*
*in comparison to 2017
Hype hunting
with Watermelon
in7trendy
locations
Katarzyna Żakieta, Arek Śliwiński, Bartłomiej Brzoskowski, Zofia Mozga, Ewa Przyborowska, Katarzyna Kilańczyk, Tomasz Wesołek, Karolina Kornacka
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