Orange Warsaw Festival

Orange Warsaw Festival is the biggest city festival in Poland. In 2013, we got the challenge to  promote the festival and build positive image of its title sponsor - the Orange brand. We decided to involve people from Orange Poland and Orange Warsaw Festival fanpages to a contest based on a concept of  preparing for the festival in 3 steps: Make noise with Orange - conducting rehearsals od a sham band, Let's move with Orange - dance workout,  Be smart with Orange – knowledge quiz.All this is in the form of interactive games within the Facebook app. The Impact after 17 days: More than 18,000 unique participants .  More than 25,000 invitations to the application sent.  

Client:Orange Poland

Date:May 2013

LAUNCH PROJECT
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