Orange Warsaw Festival is the biggest city festival in Poland. In 2013, we got the challenge to promote the festival and build positive image of its title sponsor - the Orange brand. We decided to involve people from Orange Poland and Orange Warsaw Festival fanpages to a contest based on a concept of preparing for the festival in 3 steps: Make noise with Orange - conducting rehearsals od a sham band, Let's move with Orange - dance workout, Be smart with Orange – knowledge quiz.All this is in the form of interactive games within the Facebook app. The Impact after 17 days: More than 18,000 unique participants . More than 25,000 invitations to the application sent.
Date:May 2013LAUNCH PROJECT
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