L `Oréal Paris brand launched an innovative hair colour Wild Ombrés wich allows one to achieve the hottest ombré looks at home, no appointment necessary. To build an awareness of a new product, we executed an online brand activation. This time L`Oréal Paris invited its Facebook fans to test new product and share opinions about it. Women willing to try a modern hair colour were asked to enter a contest via Facebook app. Recruitment was supported by social ads campaign. 500 winners of the competition had the opportunity to personally try out the product and share their opinion by completing a form in the application. Selected reviews were published, while all of them were the basis to draw up statistics of consumer satisfaction. The impact: More than 18,000 application entries . Over 5500 women willing to change their look and share their opinion . 92% testers would recommend the product to their friend.
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