In 2014 L'Oréal Paris Men Expert adopted a new communication platform: "You and your skin in the best shape," which strongly embeds the brand in the context of a healthy lifestyle and sport activities, especially city sports. In cooperation with the client we prepared the first activation in the framework of the new strategy, aimed at, inter alia, promotion of a new product and increasing sales across the brand. The activities under the slogan: "You and your skin in the best shape with Pure Jatomi" were based on a cross-promotion with the leader of fitness in Poland - Jatomi Pure Fitness clubs. Anyone who had purchased the Men Expert product and filled in an application form on www.menexpert.pl, was able to pick up 5 free accesses to one of 35 Jatomi Pure Fitness clubs. Promotion was accompanied by a contest "Challenge the fatigue with Men Expert" in which anyone who bought the Men Expert product could compete for Go Pro Hero3 camera and over a hundred other prizes. The activities were supported by an intense online campaign, point of sale materials and ads in Jatomi Pure Fitness clubs. Kamikaze has provided full support for both activities : concept, design, implementation, online ads production, POS design, coordination of a cross-promotion with the key partner,contest organization, purchase and shipping of prizes.
Date:April 2014LAUNCH PROJECT
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