L’Oréal Casting Girls

Digital project L’Oréal Casting Girls is online! We have created the strategy in cooperation with the client. We coordinate the content and all the communication, as well as organizing and implementing contests and special activities. In addition, we have created internet website and uncounted ad creations.

Client:L'Oréal Poland

Date:may 2015

L'oreal ParisL'oreal Casting Girls
On 4th April 2015 we have started the project Loreal Casting Girls.

Through the year three ambasadors - Kasia Popowska, Weronika Załazińska and Ilona Bekier - will present their passions.

Live with passion, add life the color

Project objectives:

supporting position of Casting Creme Gloss among young women

building Casting Girls community basing on mutual motivating, pursuing goals and building self-esteem through passions and beauty.

Ambasadors will share their experiences and learn how to develop passions, all through good quality content.
Each influencer represents different area:

Kasia Popowska

is a talented singer on top of polish record lists.

Ilona Bekier

is a dancer and choreographer; she was in 5th Edition of tv show

Weronika Załazińska

is an author of fashion blog Raspberry and Red, which was apreciated by devoted fans as well as british fashion magazine.

The main instrument of campaign is website www.lorealcastinggirls.pl
which is connected to social media like Facebook and Instagram.

We have chosen high quality video-content, series of must-haves and motivational quotes concerning passion development. In addition, interaction with fans would be supported through contests in form of challenges, creative open questions or picture sharing.

Furthermore, the display campaign was conducted on websites and internet portals concerning fashion and beauty issues. Banners were published on teaser period and close to releasing video workshops. This actions helped with increasing number of significant visitors interested in similar topics.

Kamikaze Agency has developed strategy of campaign in cooperation with client. We are responsible for cordination of content-related and communication actions, and also for organising and managing contests and special actions.

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