Kotlin is a vice leader ketchup brand in Poland. On the occasion of Euro 2012, Kotlin prepared a collection of magnets with funny tomato football players, which were attached to the bottles of ketchup. This consumer promotion was accompanied by marketing activities on Facebook. In addition to holding a witty (hopefully ;)) conversation with Kotlin Facebook fans, we conducted the competition "Kotlin football team” based on the popular flipper mechanism. The impact of the campaign: More than 25,000 games played . 80% increase of the number of Kotlin fanpage followers during the competition . CTR of social ads: 2-3% on average.
Client:Agros Nova Brands
Date:May 2012LAUNCH PROJECT
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